The preferred version of the logo is Full Color (Navy) on a white background. When using the logo on a dark background, use the Reverse Color option. It is also acceptable to use the Bright Blue version for print purposes only, as Navy has the tendency to appear almost black when printed.
Full Color (Navy)
Below are acceptable and unacceptable treatments of the logo. Use these guidelines when designing for both web and print.
The Valassis Digital logo should always have ample space to ensure it is clear of other visual elements and colors areas. The minimum clear space around the logo should be the height of the ‘V’.
minimum clear space
The minimum size requirements are set to ensure legibility. Do not reduce the logo below the recommended size.
The Reverse Color logo should always be visible and never be paired with an image with excessive white space. Add an overlay to bring the Reverse Color logo forward. The Full Color logo should never be paired with a background color that will affect any part of its legibility. Pair with a lighter background for visibility.
The logo should never be in place of text, as shown below. It should not be paired with text as part of a sentence. Use “We are Valassis Digital” rather than “We are [Logo].”
This copyright line should be used in the footer of all ‘copy’ property of Valassis and Valassis Digital (marketing materials, web use, PPT, PDF, etc.), US and UK.
"© 2019 Valassis. All rights reserved."